Gillette invited us to collaborate with its team on a one-of-a-kind, breathtaking task: to develop the packaging and visual story for a limited-edition of the world’s first heated razor in partnership with Bugatti, the ultimate performance hyper-car.
A collaboration rooted in a shared passion for exceptional quality and world-class performance.
Inspired by the brands’ signature blue hue, the new Heated Razor Special Edition packaging features a custom blue, which was made famous by the iconic Bugatti Chiron Pur Sport 2020, dubbed “The Purest Bugatti Ever”. Color was one of the many visual elements in common. The red light, the heat, and the sleek shape were also shared by both products.
Designing for these two icons was just a matter of turning on the heat. And we did.
Communication - Concept, Key Visuals
Packaging - Special Edition