We didn’t think it twice, we partnered with Charis Tsevis and once again he rocked. This time through colorful illustrations that celebrated sports in all forms. The design quickly gained momentum with the brand team, so we decided to take it up a notch and make it a big idea. We expanded it to brand amplifications including posters, murals and other out of home activations. H&S was back on stage for another world-class act. And what an act.