When a low tier wine brand wants to elevate its product and expand their collection, you have to think outside of the bottle. New branding, new look, new label. They were all on the table.
This project gave us the perfect excuse to have countless wine tastings. Which resulted in a simple creative answer for the brand’s high ambitions: artistry. So we came up with an intricate set of luxurious labels inspired by a nouveau-deco feel, as well as detailed grape illustrations, ornaments and golden filigree. We envisioned dressing each bottle up in a premium long dress that immediately elevated not just Isabella’s status but it’s place in the wine shelf.
Illustration - 2D & 3D
Executed @ Creable