Pantene Latin America was looking to reinvent itself for Instagram. So they trusted us with a completely digital makeover. A fresh new take on the brand, more in tune with the organic nature of the platform. The stakes were high since this would be the brand’s biggest relaunch in 30 years.
A huge leap indeed; our first major social media design project! But we love running into uncharted territory… so we got our paws dirty right away. First, we focused on what we do best: creating disruptive visual storytelling now applied to the social space.
A few months of hard work and a close partnership with the brand team resulted in an eye-catching collection of posts ranging from product news, user tips and hypnotic product animations. All coming together as a set of thumb-stopping grid designs. Engagement rate went through the roof. So did our client excitement.
Photography - Art Direction
Digital - Content & Asset Creation
Illustration - 2D & 3D