POW AUDIO
Pow. Wow. Now!
The starting point: the brand’s own DNA, centered on uniting young people while empowering them to speak up.
Expand your sound.
THE CHALLENGE
The electronics audio category has heard it all, literally. So when POW Audio came to us and asked to come up with a brand narrative for a totally innovative product still at a nascent stage, we knew we had to turn up the volume. CES was approaching fast. A whole positioning and branding effort was needed.
The stage was ready. Were we?
Revolutionary thinking for a revolutionary brand.
THE STORY
The breakthrough: a technology that allowed users to connect their phone with a best-in-class expandable speaker. All that without sacrificing sound quality. The starting point: the brand’s own DNA, centered on uniting young people while empowering them to speak up. So we created a revolutionary concept where POW invited users to turn their voice up and express themselves freely.
Revolution expressed through several hands of a truly diverse crowd raised in peaceful protest, while holding the take-anywhere speakers.
Turn it up, say it loud, express yourself like you mean it. Pow!
Services
Strategy - Positioning
Communication - Concept, Key Visuals
Branding - Visual Identity Creation, Brand World
Photography - Art Direction
Packaging
Retail
Digital
Storytelling
Photography
Esteban Sosnitsky
Executed @ Creable
