We created the brand VisId around a hypnotizing pattern that ‘draws’ the bug into its demise naturally, killing them “softly” indeed. We also balanced natural white with saturated colors to communicate efficacy and used blue to emphasize the natural and safe offering point of difference. We made it pretty. We made it effective. Pretty effective, right?
The new brand was launched humbly as DTC. In a category where big competitors crush you, well… like a bug. We are proud to say that the brand has been so successful that it’s been picked up by Home Depot, Walmart and Target and it’s widely available in stores. Starting with literally zero consumers, the loyal customers are counted in the millions by now. The little trap that could.
Innovation - Brand Incubation, Vision
Strategy - Positioning, Design strategy
Branding - Brand Fundamentals, Visual Identity, Brand World
Communication - Product KVS
Photography - Art Direction
Packaging - Brand Architecture
Illustration - 2D & 3D
Photography - Wilson Hennessy
Partially executed @ Creable