After an impressive amount of work, one of our ideas looked particularly strong. And undoubtedly Mexican: The Luchadores Series.
This smart and very graphic solution featured each sku as a luchador ready to defy his opponent, “El Malos Olores”. The brand was taken by our thinking and loved the idea, immediately recognizing its power.
And here’s the twist.
Our client took a leap and decided to launch it in Mexico as a separate initiative, which lead to the development of posters, digital and social media assets. Even a stand-alone campaign. Proof that in the land of innovation, sometimes a small jump can lead you to a giant leap.