Intensive. Rich. Sumptuous. Words that can easily describe Pantene’s Pro-V Miracles new line of treatments. But when we partnered with Pantene Latin America to launch it through the region, the task of translating that richness into a visual brand experience was actually… not that easy.
We were inspired by the indulgent product experience and their irresistible formulas. Thick, nourishing creams with a unique color, fragrance and signature ingredients. We even lathered ourselves with them just to feel their power first hand!
The result was a highly impactful story with imagery that elevated not just the brand but the category.
From Instagram, to print ads, all the way to a premium in-store experience, the new line was a smashing success all over Latam. And the work became a best-in-class example for the brand’s future social media initiatives
Communication - Brand World, Product Key Visuals
Photography - Art Direction