PANTENE PRO-V MIRACLES
Crazy rich treatments.
We were inspired by the indulgent product experience and its irresistible formulas.
Rich, richer, richest.
THE CHALLENGE
Intensive. Rich. Sumptuous. Words that can easily describe Pantene’s Pro-V Miracles new line of treatments. But when we partnered with Pantene Latin America to launch it through the region, the task of translating that richness into a visual brand experience was actually… not that easy.
Giving Pantene a royal treatment.
THE STORY
We were inspired by the indulgent product experience and their irresistible formulas. Thick, nourishing creams with a unique color, fragrance and signature ingredients. We even lathered ourselves with them just to feel their power first hand!
The result was a highly impactful story with imagery that elevated not just the brand but the category.
From Instagram, to print ads, all the way to a premium in-store experience, the new line was a smashing success all over Latam. And the work became a best-in-class example for the brand’s future social media initiatives
Services
Communication - Brand World, Product Key Visuals
Photography - Art Direction
Storytelling
Digital
Animation
Photography
Keate
