Working along with their awesome internal team, we took their VisId to next level. We focused on their main packaging and created a visual concept flexible enough to keep both their core identity and seasonal offerings coexisting together. All that, while making sure the brand’s look and feel stayed consistent throughout. We also elevated their “Gifting from the heart” campaign concept by dialing up indulgence and self expression on every pack design.
Needless to say, this collaboration was a treat. As good as chocolate.
We are proud to see an iconic brand dialing up their assets without never forgetting their make-happy purpose. Willy Wonka somewhere is getting a little jealous.
Executed @ Creable.