Composting is extremely gratifying, even when the process is not always pretty. Doing our part for the world is definitely here to stay. So we focused on new beginnings, a cycle of life that can go on forever. The idea of transforming an apple or orange peel into a handful of soil for a future plant to grow is mesmerizing. Apple peel to soil to an apple… to apple peel again. Bingo! the visual narrative of Zera came full circle.
Branding - Visual Identity, Brand World, Brand Fundamentals
Communication - Concept, Key Visuals
Illustration - 3D
Creable Films / Roaster
Executed @ Creable